What do Boomer MEN Want?
Wednesday, December 30th, 2009What do Boomer MEN Want? Generational Marketing Expert Brent Green to Discuss Engaging 50+ Male Consumers at Florida Boomer Lifestyle Conference
Founder of Brent Green & Associates is the latest addition to 2010 Conference roster
Tampa, Fla. (December 21, 2009) – ChappellRoberts and Common Language, producers of the Florida Boomer Lifestyle Conference, are pleased to announce that Brent Green, founder of Brent Green & Associates, Inc. and author of Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions, will speak on how to engage and effectively market to baby boomer men at next year’s Conference, taking place April 15, 2010 at Ruth Eckerd Hall in Clearwater, Florida.
The 2010 Florida Boomer Lifestyle Conference will explore trends that are shaping how baby boomers are reinventing their lives personally, professionally, physically and spiritually – and what those trends mean for companies marketing to them. Registration is now open on the Conference website.
“Last year at our inaugural conference, we devoted a special session to the most effective strategies for marketing to boomer women,” said Michelle Bauer, co-producer of the Florida Boomer Lifestyle Conference and chief strategist of Common Language. “This year, we’ll turn our attention to the men. Boomer men in 50s and 60s are redefining what life over 50 is all about, and setting new benchmarks for later-life accomplishments. Brent will share some profound insights into the motivations of the boomer male consumer and offer tips for developing messages that resonate most with them now.”
Six thousand baby boomer men turn 50 every day, and another boomer male turns 60 every 15 seconds. Men in this age cohort give $1 trillion annually to American businesses. In fact, according to a study conducted by the Natural Marketing Institute (NMI), boomer men are more prone to spend discretionary dollars during an economic crisis. In a fast-paced multimedia presentation that features marketing case studies, consumer research and advertising videos, Green will reveal the demographic, sociological and cultural forces that are shaping a future fraught with business risks and opportunities.
Brent Green is a marketing communication strategist, creative director, author, speaker, trainer and consultant, focusing on generational marketing. He is author of Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions. He will release two books in 2010. The Boomer Future, which examines how boomers are changing business, marketing, aging and the future, will heavily address marketing to baby boomer men. His literary novel, Noble Chaos, recounts the defining years of this generation during the Vietnam War era, told from a college student perspective.
The Florida Boomer Lifestyle Conference agenda will devote special attention to industries serving baby boomers that are poised for explosive growth in the coming decade. Florida’s competitiveness in these industries – which include anti-aging medicine, healthy and sustainable living, lifelong learning and care giving – will be explored in keynote presentations, panel discussions, case studies and best practices.
The Florida Boomer Lifestyle Conference is sponsored by Blue Cross and Blue Shield of Florida and Ruth Eckerd Hall. Sponsorship opportunities are available. For more information, contact Michelle Bauer at michelle@common-language.com or 727-510-2524.
Registration for the Florida Boomer Lifestyle Conference is now open. Tickets are $195 through January 30, $245 from February 1 – March 31, and $295 thereafter.
To learn more about the Florida Boomer Lifestyle Conference and register online, please visit the website at www.floridaboomerlifestyle.com.
Media Contact: Michelle Bauer, michelle@common-language.com or 727-510-2524
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