These five mobile trends we came across on AdAge reiterate what our client Haneke Design has been telling us for awhile: mobile will really take off in 2010 and revolutionize marketing and branding efforts. As more and more people start using smartphones like the iPhone, mobile apps, advertising and mobile-specific websites will become an integral part of a solid business strategy to drive sales and web traffic. 

According to the authors, the following developments in mobile will affect advertising in 2010 and beyond:

1. Mobile will completely revolutionize the way local advertisers can connect with potential customers. 
A number of new location-based services are beginning to provide attractive alternatives for small-scale advertisers. Expect to see more mom-and-pops jump on these platforms in 2010.

2. Growth in adoption of mobile shopping applications will continue to alter in-store consumer behavior, increasing the significance of mobile in point of sale decisions making. 
A number of apps like Red Laser are emerging that consumers can use to make shopping more efficient, productive and fun. These apps allow shoppers to compare prices, find store locations and get outside opinions on a product before they make a purchase, and there are also mobile coupons. All of these allow for more effective loyalty programs.

3. Brands and agencies will continue to build branded apps, but will also have more attractive display media options, thanks to Google. 
Google’s recent acquisition of AdMob will give them the corner on in-app content. Now that the marketplace is crowded with branded apps, developers will look at media-buying options instead.

4. Advertising’s outdoor real estate is fast becoming another connected channel capable of delivering high-fidelity digital experiences as unique, varied and measurable as more well-established mediums. 
Thanks to digital out-of-home (DOOH) signage, viewers can actually interact with an ad now, and mobile is becoming the key to true measurement and engagement. DOOH’s real potential blends the digital with the physical world in public spaces. It will eventually allow advertisers to customize ads to specific individuals based on data their phone can reveal about them.

5. Consumers have new power to express their opinions through social technologies from anywhere, anytime. Smart marketers will do all they can to encourage and act on this real-time feedback.
The best companies close the loop of this open platform of thought sharing by listening and acting on consumer’s feedback. We’ll see more companies embracing the feedback loop. The challenge will be finding an efficient way to make sure this feedback is acted on and implemented once it’s heard.

Custom iPhone app for client ByDesign Technologies takes direct selling to a whole new level

Tampa, Fla. (January 25, 2010) – Haneke Design, a leading user experience design firm specializing in iPhone application development, today announced the completion and delivery of the Revolution Mobile iPhone application for client ByDesign Technologies.  Revolution Mobile delivers business-building tools that support the success of direct sales teams.  ByDesign Technologies is a direct sales, multi level marketing and party plan software provider with offices in Tampa, Fla. and Singapore.

“Haneke Design not only met our technical development needs, they provided us with strategic guidance on how to best position our iPhone application as well,” said Daryl Wurzbacher, director of solutions for ByDesign Technologies.  “The various prototypes and designs they created allowed us to fine tune our approach long before diving into development. Haneke Design also helped us create an innovative user experience that will truly drive user adoption and help our application stand out from the crowd.”

Revolution Mobile puts the ability to increase sales, maximize recruiting and boost retention at the user’s fingertips. Users are now able to track and follow up with customers, enter new leads, schedule follow-ups and organize orders while out in the field. The iPhone app was designed specifically as a prospecting tool for generating and tracking new customer leads.

“Sales professionals can use this app to increase their leads and close new accounts anywhere, on the fly,” said Jody Haneke, president of Haneke Design.  “If you’re in an airport lounge or conference ballroom and find yourself sitting next to a prospect, you can show her your presentation or product demonstration on your iPhone, record the lead on your company’s lead tracking system, and email presentations or demos directly to the prospect for instant follow up.” 

Haneke Design has extensive experience in mobilizing web applications in the form of installed iPhone applications as well as optimized mobile web sites.  The firm’s deep knowledge of Apple’s technical requirements for iPhone applications has made them a go-to resource for some of the country’s top brands.  Additionally, Haneke Design has met the challenge of delivering web content to the vast majority of handsets in use today over the mobile web in a way that is optimized on a device-by-device basis.

About Haneke Design
Haneke Design is a multidisciplinary design firm focused on delivering graphic, interactive and mobile solutions that produce positive business results. Haneke Design specializes in helping companies mobilize their web applications and web services, leveraging their expert user experience and technological skills to ensure that the applications work perfectly, are easy to use, and deliver optimal strategic and bottom line results.   For more information, visit http://www.hanekedesign.com/.

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Internationally acclaimed author and visionary leader of The Liquid Agency to explore processes essential for business competitiveness today

Sarasota, Fla. (January 20, 2010) – His bestselling books have been published in 20 languages and his agency hailed as “revolutionary” by BusinessWeek Magazine. On February 6, Marty Neumeier, director of transformation for the San Jose, CA-based The Liquid Agency, will show attendees of the 4th annual Ringling College Sarasota International Design Summit how some of the world’s most innovative brands have clobbered the competition by implementing design thinking in their organizations.

“For years, Marty Neumeier’s transformational thinking and books like The Designful Company have had a profound impact on major brands around the world,” said Dr. Larry R. Thompson, president of Ringling College of Art and Design. “This workshop will offer outstanding case studies and copious takeaways for how to implement design thinking and practice in business the day attendees get back to their offices or classrooms.”

Neumeier’s Design Thinking Workshop will dive deeply into the processes that are essential for companies to transform their brands into names that have lasting impact and resonance with consumers today. Attendees will learn how to innovate by design, cultivate a designers’ skill for understanding the role of the customer experience in the creation of the product or service, and how to increase the effectiveness of decision makers’ choices by giving them more and better options. The workshop is a highlight of the 2010 Ringling College Sarasota International Design Summit, taking place on the Ringling College of Art and Design Campus February 4 – 6, 2010. The event focuses on helping business maintain their competitive edge by leveraging design thinking and practice throughout their organizations.

Neumeier’s bestselling books include The Brand Gap, Zag, and The Designful Company. According to Neumeier, it’s vital to “incite business revolution by unleashing the power of design thinking.” He has developed hundreds of brand identities and architectures for companies such as Apple, Adobe, Netscape, Kodak, and Hewlett-Packard. In 2002 he launched Neutron, a design think tank focused on internal branding, which later merged with The Liquid Agency in San Jose.

Ringling College of Art and Design’s 2010 Sarasota International Design Summit is made possible through the support of the following sponsors: Arc|Com Fabrics, atLarge, Inc., DesignTaxi.com, Economic Development Corporation of Sarasota County, GOOD Magazine, Gulf Coast Community Foundation of Venice, Kimball Office, Metropolis Magazine, Milliken Contract, Oneglobe Network, SamataMason, Sarasota Magazine/Biz941, WBC Interiors, Whole Foods Market, Willis A Smith Construction, WUSF and Zeh Arndt Creative.

Registration is available online. Full Summit registration fees are $495 through January 31, with various discounts available for promotional partners, government employees, and Ringling students and alumni. For complete details, visit www.sarasotadesignsummit.com/2010/registration/.

About The Sarasota International Design Summit
Held for the first time in 2006, Ringling College of Art and Design’s Sarasota International Design Summit convenes speakers and attendees from diverse disciplines to explore how to use design as a strategic approach for differentiation and competitive advantage. The Summit aligns with Ringling College’s mission to change the way the world thinks about art and design by showing how design thinking and processes create measurable value for organizations, brands, and communities. For more information, visit www.sarasotadesignsummit.com/2010.

Ringling College of Art and Design
Ringling College of Art and Design is a private, not-for-profit, fully accredited college offering the Bachelors of Fine Arts degree in 13 disciplines: Advertising Design, Computer Animation, Digital Filmmaking, Fine Arts, Game Art & Design, Graphic & Interactive Communication, Illustration, Interior Design, Motion Design, Painting, Photography & Digital Imaging, Printmaking and Sculpture, and a Bachelor of Arts degree in the Business of Art & Design. The College is a member of the Association of Independent Colleges of Art and Design [AICAD] and is accredited by the National Association of Schools of Art and Design [NASAD], the Commission on Colleges of the Southern Association of Colleges and Schools to award the Bachelor of Fine Arts degree [SACS], and by the First Professional Degree Level by the Council for Interior Design Accreditation [CIDA], formerly [FIDER]. Located on Florida’s Gulf Coast, the picturesque 47-acre campus today includes more than 100 buildings, and enrolls 1,320 students from 46 states and 46 countries. It is recognized as being among the best and most innovative visual arts colleges in the United States as well as a leader in the use of technology in the arts. To learn more, visit www.Ringling.edu.

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Ringling College graduate and host of hit series “Color Splash” returns to alma mater to speak on February 6

Sarasota, FL – (January 19, 2010) – David Bromstad is a man with a mission: to help people get over their fear of color and transform boring rooms into spectacularly inviting spaces. The Season One winner of HGTV’s Design Star and host of the network’s hit show Color Splash will return to Ringling College on February 6 to talk about how he followed his creative passion and put himself on the path to television stardom. Bromstad, who earned his Bachelor of Fine Arts and Illustration degree from Ringling College, is part of a new generation of artists who are making design more accessible, showing legions of fans how to “do-it-themselves” and achieve great design in their own homes.

“We’re extremely proud to have David back on campus to inspire our students and attendees,” said Dr. Larry R. Thompson, president of Ringling College of Art and Design. “His tremendous energy and infectious enthusiasm captivates his audiences. He inspires millions of viewers by demystifying the creative process, and showing them how to achieve great design on their own.”

Bromstad’s keynote at the Sarasota International Design Summit will begin at 9:00 am on February 6 in the new Academic Center on the Ringling College campus. The annual Summit brings together speakers and attendees from diverse disciplines to explore how to use design as a strategic approach for differentiation and competitive advantage in business today. More agenda details are online at www.sarasotadesignsummit.com/2010.

After graduating from Ringling College, Bromstad joined Disney as an illustrator. Later he formed his own company, Bromstad Studio, in Miami Beach, FL. Over the years, he designed dream bedrooms for children, and sharpened his carpentry skills so he could actually build the furnishings and props.

David Bromstad is one of the most celebrated interior design personalities on television today, and has appeared on HGTV Showdown, HGTV’s $250,000 Challenge, the Oprah Winfrey Show, the Wendy Williams Show, Martha Stewart Living Radio, and CNN.

Ringling College of Art and Design’s 2010 Sarasota International Design Summit is made possible through the support of the following sponsors: Arc|Com Fabrics, atLarge, Inc., DesignTaxi.com, Economic Development Corporation of Sarasota County, GOOD Magazine, Gulf Coast Community Foundation of Venice, Kimball Office, Metropolis Magazine, Milliken Contract, Oneglobe Network, SamataMason, Sarasota Magazine/Biz941, WBC Interiors, Whole Foods Market, Willis A Smith Construction, WUSF and Zeh Arndt Creative.

Registration for the Sarasota International Design Summit is available online. Full Summit registration fees are $495 through January 31, with various discounts available for promotional partners, government employees, and Ringling students and alumni. For complete details, visit www.sarasotadesignsummit.com/2010/registration/.

About The Sarasota International Design Summit
Held for the first time in 2006, Ringling College of Art and Design’s Sarasota International Design Summit convenes speakers and attendees from diverse disciplines to explore how to use design as a strategic approach for differentiation and competitive advantage.  The Summit aligns with Ringling College’s mission to change the way the world thinks about art and design by showing how design thinking and processes create measurable value for organizations, brands, and communities.  For more information, visit www.sarasotadesignsummit.com/2010.

Ringling College of Art and Design
Ringling College of Art and Design is a private, not-for-profit, fully accredited college offering the Bachelors of Fine Arts degree in 13 disciplines: Advertising Design, Computer Animation, Digital Filmmaking, Fine Arts, Game Art & Design, Graphic & Interactive Communication, Illustration, Interior Design, Motion Design, Painting, Photography & Digital Imaging, Printmaking and Sculpture, and a Bachelor of Arts degree in the Business of Art & Design. The College is a member of the Association of Independent Colleges of Art and Design [AICAD] and is accredited by the National Association of Schools of Art and Design [NASAD], the Commission on Colleges of the Southern Association of Colleges and Schools to award the Bachelor of Fine Arts degree [SACS], and by the First Professional Degree Level by the Council for Interior Design Accreditation [CIDA], formerly [FIDER]. Located on Florida’s Gulf Coast, the picturesque 47-acre campus today includes more than 100 buildings, and enrolls 1,320 students from 46 states and 46 countries. It is recognized as being among the best and most innovative visual arts colleges in the United States as well as a leader in the use of technology in the arts. To learn more, visit www.Ringling.edu.

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According to the 2009 Mobile Web Trends Report by Quantcast, the share of global mobile web consumption went up 148% last year. Daily volume of web consumption events observed has increased from 50 million in January 2007 to 7.5 billion today. “To account for the constant flow of new participating publishers, the analysis is presented in respect of the market share of page views served to given devices/platforms.”

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