Internationally acclaimed author and visionary leader of The Liquid Agency to explore processes essential for business competitiveness today
Sarasota, Fla. (January 20, 2010) – His bestselling books have been published in 20 languages and his agency hailed as “revolutionary” by BusinessWeek Magazine. On February 6, Marty Neumeier, director of transformation for the San Jose, CA-based The Liquid Agency, will show attendees of the 4th annual Ringling College Sarasota International Design Summit how some of the world’s most innovative brands have clobbered the competition by implementing design thinking in their organizations.
“For years, Marty Neumeier’s transformational thinking and books like The Designful Company have had a profound impact on major brands around the world,” said Dr. Larry R. Thompson, president of Ringling College of Art and Design. “This workshop will offer outstanding case studies and copious takeaways for how to implement design thinking and practice in business the day attendees get back to their offices or classrooms.”
Neumeier’s Design Thinking Workshop will dive deeply into the processes that are essential for companies to transform their brands into names that have lasting impact and resonance with consumers today. Attendees will learn how to innovate by design, cultivate a designers’ skill for understanding the role of the customer experience in the creation of the product or service, and how to increase the effectiveness of decision makers’ choices by giving them more and better options. The workshop is a highlight of the 2010 Ringling College Sarasota International Design Summit, taking place on the Ringling College of Art and Design Campus February 4 – 6, 2010. The event focuses on helping business maintain their competitive edge by leveraging design thinking and practice throughout their organizations.
Neumeier’s bestselling books include The Brand Gap, Zag, and The Designful Company. According to Neumeier, it’s vital to “incite business revolution by unleashing the power of design thinking.” He has developed hundreds of brand identities and architectures for companies such as Apple, Adobe, Netscape, Kodak, and Hewlett-Packard. In 2002 he launched Neutron, a design think tank focused on internal branding, which later merged with The Liquid Agency in San Jose.
Ringling College of Art and Design’s 2010 Sarasota International Design Summit is made possible through the support of the following sponsors: Arc|Com Fabrics, atLarge, Inc., DesignTaxi.com, Economic Development Corporation of Sarasota County, GOOD Magazine, Gulf Coast Community Foundation of Venice, Kimball Office, Metropolis Magazine, Milliken Contract, Oneglobe Network, SamataMason, Sarasota Magazine/Biz941, WBC Interiors, Whole Foods Market, Willis A Smith Construction, WUSF and Zeh Arndt Creative.
Registration is available online. Full Summit registration fees are $495 through January 31, with various discounts available for promotional partners, government employees, and Ringling students and alumni. For complete details, visit www.sarasotadesignsummit.com/2010/registration/.
About The Sarasota International Design Summit
Held for the first time in 2006, Ringling College of Art and Design’s Sarasota International Design Summit convenes speakers and attendees from diverse disciplines to explore how to use design as a strategic approach for differentiation and competitive advantage. The Summit aligns with Ringling College’s mission to change the way the world thinks about art and design by showing how design thinking and processes create measurable value for organizations, brands, and communities. For more information, visit www.sarasotadesignsummit.com/2010.
Ringling College of Art and Design
Ringling College of Art and Design is a private, not-for-profit, fully accredited college offering the Bachelors of Fine Arts degree in 13 disciplines: Advertising Design, Computer Animation, Digital Filmmaking, Fine Arts, Game Art & Design, Graphic & Interactive Communication, Illustration, Interior Design, Motion Design, Painting, Photography & Digital Imaging, Printmaking and Sculpture, and a Bachelor of Arts degree in the Business of Art & Design. The College is a member of the Association of Independent Colleges of Art and Design [AICAD] and is accredited by the National Association of Schools of Art and Design [NASAD], the Commission on Colleges of the Southern Association of Colleges and Schools to award the Bachelor of Fine Arts degree [SACS], and by the First Professional Degree Level by the Council for Interior Design Accreditation [CIDA], formerly [FIDER]. Located on Florida’s Gulf Coast, the picturesque 47-acre campus today includes more than 100 buildings, and enrolls 1,320 students from 46 states and 46 countries. It is recognized as being among the best and most innovative visual arts colleges in the United States as well as a leader in the use of technology in the arts. To learn more, visit www.Ringling.edu.
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Tags: 2010 Events, design thinking, Marty Neumeier, Ringling College, Sarasota international Design Summit
