Economic conditions have created patterns of change, one change being adult children moving back in or continuing to live at home with their boomer parents longer. If this pattern continues, the results will be increased consumption of products and services due to the increase of people in one household.
As for media consumption, boomers are now spending more time online and joining social networks. As boomers become more connected via social media, their connections are looking to them for advice on products and services. “Their media consumption patterns are becoming just as fragmented, especially among the younger boomers who are more comfortable with modern technology, while older boomers tend to embrace traditional media such as newspapers and magazines.”
Click here to read more on how marketers can leverage boomers’ changing consumption patterns in the Epoch Times here.
Tags: baby boomers, branding, consumption patterns, targeting
